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Margeting: Inventing a Different Marketing Language

Fictitious campaigns for existing brands, created by top-flight young photographers and artists, show what tomorrow's marketing will look like.

Margeting is an international publication by Dutch cultural analyst André Platteel. In this he calls for a new form of marketing that will give consumers an opportunity to shape their own desires. Margeting offers escape routes from the dictates of present-day marketing.

An IKEA lamp in a landscape of traffic signs, old class photographs with the Adidas brand as a self-evident feature, robust formal portraits of KLM pilots and figurative texts that challenge Nike's 'just do it' slogan are just some examples of the visual material in the book.

Awarded Best Dutch Book Design 2003
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margeting
text
André Platteel
graphic design
LUST
 
hardcover | 512 pp | 21 x 27 cm
language
english
ISBN
9789059730045
price
€ 29.50